Why no logos
No chest print, no embroidered tab, no branded zip pulls. A short argument for clothes that don't advertise anything but themselves.
Mara VossFounder
- Published
- 19 Jan 2026
- Reading
- 4 min
- Topic
- Brand
People ask how anyone will know it's Rawcut. They won't, unless they ask you. That's the point.
A logo is a cost
Embroidery, woven tabs and printed chests add a few dollars to the cost of making something and a lot more to the price. Our open-cost breakdown has no line for brand, because there is no brand on the garment. That money goes into heavier cloth instead.
The only thing a logo guarantees is that you paid for the logo.
The fabric is the brand
We would rather you recognise a Rawcut tee by the collar that stays flat and the weight on the shoulders. There is one small woven size label inside the neck, which you can cut out. We won't mind.
Questions about this story?
Ask the team
